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5 biggest mistakes Business Owners make that hinder them from charging 2 - 10x Higher prices and getting paid

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Become A High-Value Brand

Helping undervalued and underpaid service brands
know their value and become highly paid.
Discover the 5 Biggest Mistakes Service-Business Owners Make That Hinder Them From Charging 2 - 10x Higher Prices And Getting Paid
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Joe is the CEO and Brand Strategist of Growworth USA, Joe works with founders and leaders to grow their businesses through strategy, storytelling and content.

Joe has collaborated with founders and leaders of both SMEs and Multinational corporations like USAID, Adrian, Shelter Afrique, Barclays, SHONA, Blu Flamingo, Arielle for Africa etc.

Joe is an Alumnus of the University of Nairobi where he pursued a Bachelor of Arts in Design. He’s spent more than 10 years working in Branding, Marketing and Advertising and has cultivated an in-depth understanding of how brands work. He has the ability to co-create impactful brands by developing strategies for brand impact, quality control, consistency and innovation.

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Yolanda Ndala, Brand Strategist - Nasty C, South Africa

Trusted by disruptive brands
About Joe

Joe embodies his enthusiastic Kenyan roots in everything he does. He’s a driven entrepreneur, strategist and educator.

Joe is the CEO and Chief Brand Strategist of Growworth, a specialized collective in the USA that works with founders and leaders to grow their businesses through strategy, storytelling and content.

Joe has collaborated with founders and leaders of both SMEs and Multinational corporations like USAID, Adrian, Shelter Afrique, Barclays, SHONA, Blu Flamingo, Arielle for Africa etc.Joe is an Alumnus of the University of Nairobi where he pursued a Bachelor of Arts in Design. He’s spent more than 9 years working in Branding, Marketing and Advertising and has cultivated an in-depth understanding of how brands work. He has the ability to co-create impactful brands by developing strategies for brand impact, quality control, consistency and innovation.

Keynote Events

Tanzania
Uganda
Joe's teachings are not something I've seen before they are extraordinary and they make sense and they have proven that they work , he's a need for every business
Nokuthula Peace - Entrepreneur

Working with Growworth was mind-blowing. The team experienced a paradigm shift in how we view the value of a brand. Digging deeper into the creation of a brand and aligning it to our aspirations and founding roots was not only exciting but a journey of self-discovery and awareness as a firm. You left an indelible mark on the firm and we can only hope that we get to engage more in the future. Thank you for this invaluable transformation.

Stella Muraguri
Client

I believe and trust in Joes coaching style because I know the passion he carries in what he does will be fully aligned to help me, he has a different perspective of looking at things and bringing solutions that highly resonates with me

Janerose
Client

Growworth is a fantastic firm.  Joe and the team go the extra mile to get things done. They've really helped us discover our brand and there were no delays in their work.

Steven Enamakel
Client

Joe brings a wealth of knowledge and know how to the industry.  We’ve tried other companies and were left with empty promises.  The results we experienced with The Growworth team, have taken our business to a whole new level!

Kim & Fitz
Client

"Time in Joe’s Masterclass has been a valuable experience. Such an eye opener and extremely revealing."

Gloria Owusu
Client
Philosophy
The Reasons why
These are the
The Belief
“You can have everything you want in life if you will just help enough other people get what they want.” - Zig Ziglar 
The Responsibility
A lot of entrepreneurs struggle with one thing, access to the right information that can help them catapult their brands. Through his online platforms coaching and other media, Joe has made it his responsibility to bring this information to the people who need it most. Joe is responsible for having helped over 100 entrepreneurs with businesses across Africa understand how to position themselves as brands worth paying attention to. 
The Why
Having been in the Branding & Marketing industry for 9+ years, Joe realized that the biggest challenge for entrepreneurs and brands was having the right information that can enable them to steer their business/ brand towards long-term profitability.  Joe helps businesses see themselves growing to exponential heights and impacting our world through his coaching calls, Masterclasses, and consulting sessions.