Get a bonus ebook for $19.99 free*

*with purchase of Think Brand Not Bland. Cannot be combined with any other offer
Your FREE ebook has been added to your order
Complete your purchase of any Think Brand Not Bland book to claim your FREE
ebook straight to your email.
Continue to Checkout
Oops! Something went wrong while submitting the form.

Become A High-Value Brand

Helping undervalued and underpaid businesses
know their value and get others to see it too.

THINK BRAND NOT BLAND™

★★★★★ "This has been helpful. Thank you Joe." - Esther K.

Stop Getting Overlooked — Build a Brand They Can’t Ignore.

Turn your creative passion into a profitable, magnetic brand with Think Brand, Not Bland.
Buy Now - Start Standing Out →
Buy Digital Copy

$197   $29.95

ALSO AVAILABLE ON AMAZON

Credit card mockup

3 Transformative guides

Shop all

Resources to help you turn your business into a brand

Shop all

Get the right coaching to grow your brand fast.

APPLY

How To Effortlessly Build A Brand Clients Desire

buy book

what other founders are saying about Joe.

Joe brings a wealth of knowledge and know how to the industry.  We’ve tried other companies and were left with empty promises.  The results we experienced with The Growworth team, have taken our business to a whole new level!

Kim & Fitz, USA

“Joe's teachings are not something I've seen before they are extraordinary and they make sense and they have proven that they work , he's a need for every business.”

Nokuthula Peace, South Africa

“Joe thoroughly understands the essence of branding and can communicate his teachings effectively”

Chichi, UK

"I believe and trust in Joes coaching style . The passion he carries in what he does is fully aligned to help me, he has a different perspective of looking at things and bringing solutions that highly resonates with me"

Janerose, Kenya

"Time in Joe’s Masterclass has been a valuable experience. Such an eye opener and extremely revealing."

Gloria Owusu, Ghana

Working with Joe's team was mind-blowing. The team experienced a paradigm shift in how we view the value of a brand. Digging deeper into the creation of a brand and aligning it to our aspirations and founding roots was not only exciting but a journey of self-discovery and awareness as a firm. You left an indelible mark on the firm and we can only hope that we get to engage more in the future. Thank you for this invaluable transformation.

Stella M, Kenya

Discover the 5 Biggest Mistakes Service-Business Owners Make That Hinder Them From Charging 2 - 10x Higher Prices And Getting Paid
Free Download

Trusted by Disruptive Companies & Organizations

About Joe Mutuku

Joe is an Author, Speaker, Founder and Lead Brand Strategist of Growworth USA and Leverage School. Joe works with founders and leaders to grow their businesses through strategy, storytelling and content.

Ever wonder how some businesses just *get it*? You know, the ones that seem to have a sixth sense for what their customers want? Joe's been cracking that code for over a decade, collaborating with big players like UNDP and Barclays, and nurturing smaller ventures like they were his own.

His secret? It's not just degrees or titles, although his Bachelor of Arts in Design from the University of Nairobi is a pretty neat badge. No, it's the endless cups of coffee and the occasional fall flat-on-your-face moments that taught him what textbooks didn’t.

Joe has the ability to co-create impactful brands by developing strategies for brand impact, quality control, consistency and innovation.

Brand Specialist Strategy Consultant Entrepreneur 

Book Joe
Leading Brand Specialist

He's got all the brilliant solutions...As a young CEO, I'm hooked!

Yolanda Ndala, Brand Strategist - Nasty C, South Africa

About Joe

Joe embodies his enthusiastic Kenyan roots in everything he does. He’s a driven entrepreneur, strategist and educator.

Joe is the CEO and Chief Brand Strategist of Growworth, a specialized collective in the USA that works with founders and leaders to grow their businesses through strategy, storytelling and content.

Joe has collaborated with founders and leaders of both SMEs and Multinational corporations like USAID, Adrian, Shelter Afrique, Barclays, SHONA, Blu Flamingo, Arielle for Africa etc.Joe is an Alumnus of the University of Nairobi where he pursued a Bachelor of Arts in Design. He’s spent more than 9 years working in Branding, Marketing and Advertising and has cultivated an in-depth understanding of how brands work. He has the ability to co-create impactful brands by developing strategies for brand impact, quality control, consistency and innovation.

Keynote Events

Tanzania
Uganda
Philosophy
The Reasons why
These are the
The Belief
“You can have everything you want in life if you will just help enough other people get what they want.” - Zig Ziglar 
The Responsibility
A lot of entrepreneurs struggle with one thing, access to the right information that can help them catapult their brands. Through his online platforms coaching and other media, Joe has made it his responsibility to bring this information to the people who need it most. Joe is responsible for having helped over 100 entrepreneurs with businesses across Africa understand how to position themselves as brands worth paying attention to. 
The Why
Having been in the Branding & Marketing industry for 9+ years, Joe realized that the biggest challenge for entrepreneurs and brands was having the right information that can enable them to steer their business/ brand towards long-term profitability.  Joe helps businesses see themselves growing to exponential heights and impacting our world through his coaching calls, Masterclasses, and consulting sessions.